The current market

A comment from Simon Altham – Director of Lodges & Parks at Hoseasons

Over the last two years it is estimated that over 70% of the new build holiday schemes have been ‘Buy-to-Let lodge style developments. This is no doubt testament to the growing awareness of ‘lodge holidays’ as a whole and helped recently by the continuing demand for holidays here in the UK. The high standards of lodge accommodation, hassles involved with flying and increased awareness of environmental issues have seen lodge lettings so far increase year on year. 

Further growth is expected in what has become a late booking market, as customers today are taking an increased number of shorter and more spontaneous breaks. “One of the main advantages of purchasing a lodge on a development which is in partnership with Hoseasons” , said Simon Altham Director, Lodges & Parks at Hoseasons, “is the security of knowing that your lodge is benefiting from Britain’s largest self-catering advertising campaign, holiday brochure circulation across the UK and a website which generates over 8 million unique visits a year. As the UKs leading and largest self catering operator and trading since 1945, you can be safe in the knowledge that your lodge is not only in expert hands, but with a company that is unlikely to go out of business overnight and one which can ride the peaks & troughs of an unpredictable market and deliver consistently solid return on investment.”

“Whilst agency commissions can at first glance appear to be money lodge owners don’t want to pay, the reality is that driving enough customers throughout the course of the year to provide tangible returns is not an easy task. Customers are becoming harder to reach, increasingly erratic in behaviour and whilst the on-line revolution has made it easier for browsers to find individual units of accommodation, it is not enough to simply create a website and hope you’ll be found. On-line marketing now accounts for 35% of our advertising spend, therefore the benefits of your lodge being in a park letting scheme cannot therefore be underestimated. While lodge owners recouping generous returns and substantial tax benefits it is not difficult to see why lodge developers are seeing greater demand from investors than the traditional customer looking to purchase a holiday home simply for their own use.” 

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